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Make the next approval round shorter.

A reviewer should know what they are checking, when feedback is needed and where to leave it.

A Cape Town studio team chooses printed photographs for the week

Agree on the brief

Include the audience, intended action and facts that must be correct. Keep the brief beside the content so a reviewer can judge the post against its purpose.

Name the decision maker

Choose who can approve the final version. Gather comments in one place and separate required changes from optional suggestions.

Check the final version

Review the media crop, channel caption, destination link and scheduled time together. A caption approval alone does not cover a changed image.

Keep the handover clear

After approval, record any material changes and ask for another review where needed. Avoid leaving the publishing team to infer what was agreed.

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